Before cementing themselves as the most winningest team in DOTA2 History by winning back-to-back TI’s, OG Esports was already a DOTA2 powerhouse. The organisation won more Valve Major events in two years than any other team. They needed to continue focusing on winning championships.
Level99 was hired by the organisation to run their social media channels. The team had already achieved unprecedented professional success and had a growing, adoring fan-base. We needed to speak with that fan-base and show them that OG cared for them deeply in return.
We developed a social media voice, consistently branded graphic assets, operated the social media channels and produced short-form video series to engage and excite the growing fan base. And in true OG form, the fans loved every moment of it.
Full Social Media Report:
OG Social Media Report (April 2018)