Following their sponsorship of OG, Red Bull launched themselves further into the grassroots of esports. Founding a League of Legends Challenger Team, Sponsoring multiple teams across the world and creating epic event experiences were just a handful of their everyday projects to manage.
The Red Bull team needed a unified brand guide that would serve as their design guidance for their regional teams around the world. Level99 was hired to work with multiple stakeholders across the Red Bull Headquarters to make this happen!
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