H2K Rebrand

H2K (Hard to Kill) was one of the early homegrown esports organisations founded by H2K Rich. The organisation had brought on a powerful consortium of experienced investors who were looking to modernise the brand.

We worked with the ownership team and created a logo that truly embodied the teams namesake: A battle-worn yet unbreakable shield held firm by a greek inspired spartan warlord.

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Alongside the new identity, we created a suite of pixel-animated match-day assets for the team. These were designed around the H2K Spartan character preparing for a match (announcement) then winning or losing the match (Result). This was the first time a team had utilised motion-work for their match day graphics. Fans and the League of Legends community in Europe begun to engage with H2K’s match day posts and celebrated them across social media!

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