The Misfits Gaming Group, owners of the Overwatch League Franchise: Florida Mayhem, needed to create a second animated ad spot for their new partners SoFi. The online personal finance company wanted to bring their campaign message to life: Invest in YOU.
In a similar style to the Call of Duty team Ad spot we developed for the group, we got to work again mapping out the storyboard, illustrated each scene and added motion to finish things off. The final 2D animation piece told the story of the Florida Mayhem star: Yaki.
Featured by The Overwatch League: Yaki
You don’t become an OWL MVP candidate and star DPS player by just being talented.
Mayhem x @SoFi #InvestInYourGame pic.twitter.com/v3Bj4BsBdD
— Florida Mayhem (@FLMayhem) August 21, 2020