For the first ever playoffs of the Overwatch League, we built an artwork driven campaign that matched the NYXL Players with the City of New York and their signature Overwatch Heroes.
We paired the custom art with some animations and a growling soundtrack to heighten fan anticipation for the playoffs!
No Mercy for those against us.#OWL2018 #TheFirstPlayoffs #OverwatchLeague pic.twitter.com/HhZOuZlwkz
— NYXL (@NYXL) July 15, 2018
.@Arkyjun is feeling the playoff vibes…
You better be ready.#OWL2018 #TheFirstPlayoffs pic.twitter.com/rtsEhYSZ3c
— NYXL (@NYXL) July 17, 2018