NYXL Canvas Portraits

NYXL fans were in for a surprise with this one. For this campaign, we worked with a truly talented oil painter (Paul) who works exclusively with a dry brush technique. He painted a portrait of each NYXL player (nine in total) onto canvas. We wanted to reward a handful of NYXL’s super fans with a collectable they could hang on their wall.
After the paintings were complete, we took the canvas paintings to a studio, hung them in low light and posted videos of each player. We asked fans to tell us why they wanted each of the player portraits, looked into their engagement history with the team and gave each one away as prizes!

  • Client

    New York Excelsior

  • Services

    Social Media Campaign