With #OWL2020 near, we want New York to celebrate great memories and look ahead to building legacy.
We're giving away hand-painted portraits of the 2019 NYXL crew.
Tell us why you want yours in the comments. pic.twitter.com/4ZrxDJYgyB
— NYXL (@NYXL) December 23, 2019
NYXL fans were in for a surprise with this one. For this campaign, we worked with a truly talented oil painter (Paul) who works exclusively with a dry brush technique. He painted a portrait of each NYXL player (nine in total) onto canvas. We wanted to reward a handful of NYXL’s super fans with a collectable they could hang on their wall.
After the paintings were complete, we took the canvas paintings to a studio, hung them in low light and posted videos of each player. We asked fans to tell us why they wanted each of the player portraits, looked into their engagement history with the team and gave each one away as prizes!
New York Excelsior
Social Media Campaign