We are Nations had acquired the esports merchandise business that manufactured and distributed apparel for teams including G2 and Optic Gaming. They needed a logo that felt right and looked good on a label.
We shortlisted a handful of symbols that reflected the character traits Nations were looking for. This included a Primal Gorilla, a Clenched Fist, A Single Eye and a Merging of Connected Points. We built our logo explorations against each of the symbols. The final logo combined a stylised lower case ‘n’ with a strong triangle shape.